Although in theory, it’s possible to create an e-commerce web site for free, in real life, this is not possible. 2 kinds of solutions to create an e-commerce web site You can either use an Open Source CMS or use a SAS application. Open Source CMS You can use an Open Source software to manage your e-commerce web site. The software will not cost you anything, but you will likely need the assistance of expert to install and configure the software. Keep in mind there Continue reading →
If you are still with Microsoft Windows 7 or Windows 8, you can still migrate to Windows 10 … but in 2018, it will be too late (may be) ! Continue reading →
General Data Protection Regulation The General Data Protection Regulation is the new text of law managing personal data from may, 25th 2018. Software and business processes must be update in a rather short period of time ! Note that big businesses have more constraints than small one. For more information, read the Wikipedia page or the European Concil note.
Are you sure of the success of your emailing campaigns ? Here are 4 tips to increase the results of your emailing campaigns. #1 Emailing campaigns: Quality over Quality You may have thousands of contacts in your emailing lists but how many are really active and how many are addresses that are not used any more ? The first thing to do is to clean up you emails list … and to keep cleaning up regularly. Particularly, after each campaign treat all error returns Continue reading →
Write a value proposition: that’s the magic formula to turn visitors into customers. I am talking about web marketing. The goal is to get explain in a few words what you sell / what is your trade at the visitor landing on your web site. An infographic from Quicksprout explains it all. Happy reading !
It’s always difficult to define the right “price” for products and/or services sold … but even more so in e-commerce. Indeed, competition is harsh and it’s really easy to compare prices. You sould not go for the lowest price but define a coherent price strategy. For instance, it should be noticed that, Amazon, who pretends to always be the lowest price, is not. Item with bad ratings from users will be more expensive than at Wallmart, when the ones with good ratings (the most popular) Continue reading →
If you have an e-commerce web site in France, you may wonder what’s happening with the cooling off period. In some specific cases, it can be revoked, read the French version of the article for details. In any cases, it is recommended to take a legal advisor.
The Aix-Marseille area has been labelled French Tech ! Continue reading →
Today, we present you an interesting VoIP operator: Ippi. IP telephony is the future … and it’s already working ! It allows much more than the usual telephone : we install IP telephony for our clients. Continue reading →
A famous book by Al Ries and Jack Trout presents 22 laws in marketing. Continue reading →
Your body language influence the way others sees you (that’s no news) … but it also influence your mind and your body. Continue reading →