Author Archives: Laurent ROCHE

e-commerce web site for free

Although in theory, it’s possible to create an e-commerce web site for free, in real life, this is not possible. 2 kinds of solutions to create an e-commerce web site You can either use an Open Source CMS or use a SAS application. Open Source CMS You can use an Open Source software to manage your e-commerce web site. The software will not cost you anything, but you will likely need the assistance of expert to install and configure the software. Keep in mind there Continue reading →

e-commerce payments : not with your bank

There are many way to make a payment on a e-commerce web site. The well-known way of payments Your bank This is a bad idea to chose your bank: their solution are often technically outdated. They are also expensive, not user friendly and hard to install. You can get a VAD Contract from your bank without using their technical solution. PayPal It’s also a bad idea, as they are quite expensive and not easy to process during the payment for your customer. The new ones Continue reading →

Web site with Flash animations: it’s time to change

Web sites using Adobe Flash technologies won’t be visible, by default, on any devices, after August this year.   Indeed, already Apple prevented iphones and ipads to use this technology. The web browser Chrome and Safari do not use Flash plugin any more, and Edge never did. Internet Explorer will ask for confirmation to use Flash, and so will Firefox, from version 55 (out in August 2017). So, if your web site uses Flash technology, its time to change to its modern counter part: HTML Continue reading →

Are you ready for next year ?

General Data Protection Regulation The General Data Protection Regulation is the new text of law managing personal data from may, 25th 2018. Software and business processes must be update in a rather short period of time ! Note that big businesses have more constraints than small one. For more information, read the Wikipedia page or the European Concil note.  

4 tips for emailing campaigns

Are you sure of the success of your emailing campaigns ? Here are 4 tips to increase the results of your emailing campaigns.   #1 Emailing campaigns: Quality over Quality You may have thousands of contacts in your emailing lists but how many are really active and how many are addresses that are not used any more ? The first thing to do is to clean up you emails list … and to keep cleaning up regularly. Particularly, after each campaign treat all error returns Continue reading →

HopDrink in Marseilles

Laurent ROCHE organises the first HopDrink in Marseilles : it’s a Freelances meeting to get to know each other. This is at the WhiteRabbit in the Joliette district, on Thursday,  december 10th. Register on EventBrite … and come along. Do not hesitate to forward the message: everybody is welcome.

Mourning Ribbon for your web site

If you want to display a mourning ribbon on your website due to Paris attacks on November 13th, we’ve created a WordPress plugin that will allow you to add a discrete ribbon in your website top corner (left or right, your choice) … like on this website. Here are the available ribbons for the left corner (available also for the right corner). Find this plugin in the  WordPress Plugin Directory . If you don’t use WordPress for your website and you still want to use Continue reading →

The end of Flash

It looks like Flash is going to die soon ! What Flash ? Flash, is Adobe technology to get web page animated ! This is also the technology that’s been used in many games on the web. However this technology has many drawbacks: there are some security flaws (see the latest malvertising campaign against Yahoo) it is not supported by all browsers (e.g. Apple devices) it does not allow a good search on web engine Not used any more Most of the market actors are Continue reading →

Phantom 2 Google update

The Google search engine has been updated beginning of this month. In the States, beginning of May several sites complained about losing their position in the Google search pages (for instance, hubpages). Google waited for an official announcement but eventually confirmed on May 2Oth that an update has been performed. SearchEngineLand give some details, SEO specialist Glenn Gabe  named this update Phantom 2 and Paul Edmondson describes all the problems caused by Phantom2.   If you have been affected by this update and that you Continue reading →

Facebook Like

You want to have more Like on your Facebook page : recruit all the people you know to like your page. Next step is to work Facebook … in 5 actual steps: read the French version of the article for all the details (or ask for a translation in the comments).

Value proposition

Write a value  proposition: that’s the magic formula to turn visitors into customers. I am talking about web marketing. The goal is to get explain in a few words what you sell / what is your trade at the visitor landing on your web site. An infographic from Quicksprout explains it all.   Happy reading !

Price strategy (in e-commerce)

It’s always difficult to define the right “price” for products and/or services sold … but even more so in e-commerce. Indeed, competition is harsh and it’s really easy to compare prices. You sould not go for the lowest price but define a coherent price strategy. For instance, it should be noticed that, Amazon, who pretends to always be the lowest price, is not. Item with bad ratings from users will be more expensive than at Wallmart, when the ones with good ratings (the most popular) Continue reading →

50% raise of IT threats

An AV-Test repport states a 50% rise of IT malware, in numbers, for 2014 with more than 300 millions of malware when there was less than 200 millions in 2013. You should set up good security policy and even abandon Windows for Linux to avoid all virus problems.